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Case Studies


Reputation building for the PCSO

Reputation building for the PCSO

Agency: Manning Gottlieb OMD

Client: PCSO 

To address growing public concerns and demands for more police on the streets, the government recruited thousands of Police Community Support Officers (PCSO).

But with limited powers of detention and arrest, the media soon nicknamed them  ‘Britain’s Plastic Policemen’.

The best form of contact between the police force and members of the public, were the PCSO’s themselves.

However there were 60 million members of the public and only a few thousand PCSO’s.

If OMD couldn’t create millions of PCSO’s out of thin air communications so would have to build the contact as closely as possible.

This is how they did it

Click below to get the inside story on a great campaign.


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