Agency: Manning Gottlieb OMD
To address growing public concerns and demands for more police on the streets, the government recruited thousands of Police Community Support Officers (PCSO).
But with limited powers of detention and arrest, the media soon nicknamed them ‘Britain’s Plastic Policemen’.
The best form of contact between the police force and members of the public, were the PCSO’s themselves.
However there were 60 million members of the public and only a few thousand PCSO’s.
If OMD couldn’t create millions of PCSO’s out of thin air communications so would have to build the contact as closely as possible.
This is how they did it
Click below to get the inside story on a great campaign.
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.