Iconic British brands, Monsoon & Accessorize have launched a new performance marketing programme with global network, Affiliate Window. Having worked with Affiliate Window in the US market since July 2012, and seen steady programme growth, it was a natural progression to replicate the same success in the UK prior to the key Christmas trading period.
Monsoon & Accessorize’s approach to the performance channel is unique, as both brands are renowned for treating their affiliate partners as an extension of their business. Whether an avid follower of fashion with a focus on the latest trends or a commercially led affiliate, all partners are equipped with the necessary tools to turn interactions into transactions.
Monsoon & Accessorize have a dedicated editorial team who create bespoke style features and offer exclusive content and discounts for key publisher partners who actively promote the brands.
“At Monsoon Accessorize, we’re extremely excited about our brands working with Affiliate Window,” says Mark Dugdale, Head of Online Marketing for Monsoon & Accessorize. “We’re already generating real success stories in the affiliate market space as part of our ongoing objectives to grow and improve our affiliate programme. By working closely with our affiliate partners, we’re reaching our goals and meeting business objectives as well as inspiring our customers.”
Aimee Cook, Account Director for Monsoon Accessorize at Affiliate Window adds: “Our extensive experience working with leading fashion brands puts us in the perfect position to offer unparalleled strategic account management to the Monsoon and Accessorize programmes. With the support of our dedicated fashion specialist within the publisher services department, our teams are already on the hunt for new, relevant partners for the brands who will add the extra value Monsoon and Accessorize are looking for.”
With a rich and reputable heritage, beautifully designed product ranges and a strategic focus on empowering affiliates, Monsoon & Accessorize are committed to increasing their presence and brand recognition within the performance channel and anticipate steady, incremental growth in Q4 and into 2013.
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