Choose speciality channel:   Choose sector channel:     Search the site

How to Guide


How to harness real-time data

How to harness real-time data

By Tim Ellis, business manager, Momentum Instore

Brands and retailers are operating in an environment where budgets are usually stretched to the limit and competition is fierce. They often have to respond quickly to change and need quality information on which to base informed, effective decisions. This is particularly true when implementing instore campaigns, which is why a high standard of real-time reporting is a key part of any project to ensure quality results and a tangible return on investment.  

Real-time reporting on the progress of a campaign also enables all parties involved in a point of purchase installation, merchandising or retail audit project to make more effective use of their time. Face-to-face meetings and lengthy conference calls are not as necessary when the client, design agency, manufacturer and installation agency itself can access up to the minute data 24/7.  In addition, projects become much easier to coordinate when real time information is at everyone’s fingertips, ensuring that the original schedule and deadlines are met.

So what types of technology can you use within your real time reporting arsenal?

Web Based Reporting Systems

Web based reporting systems such as estate management systems can act as a hub for collating all information relating to a specific installation or merchandising project. At each stage of a project’s progress, reports and visuals can be uploaded so that the client can see the results achieved so far and, as a team, any potential issues that might impact on costs and timescales can be identified.

These systems are particularly useful when a retailer operates on a national level as it is difficult for them to keep track of the environment in each of their stores. An estate management reporting system enables them to receive live reports about audit campaigns as they progress, providing them with up to the minute information and images. This means that they can gain a truly national perspective while having details at their fingertips about each individual store, including the display and POP kit used and the wider instore environment. This information is then used to devise even more effective future instore marketing campaigns and drive sales.

Smartphones & Tablet Computers

One of the advantages of smartphones and tablets is that they can be used to take photos.  This is an essential tool to have, especially in an industry that revolves around how displays and instore environments look. Photos are integral to audit projects, where a client wants to gain an understanding of their current display and POP materials in all of their stores. In addition when individual installations and merchandising tasks are completed smartphones can be used to take photos of each finished display and immediately upload them onto a bespoke web based systems so the client can view them instantly. Of course they can also link to web based reporting systems making it possible to upload all kinds of non visual data on the go, such as details about completed installations. This means that all parties involved in a project can track its progress in real time.  

free prescription drug discount card free viagra coupon
prescription transfer coupon discount prescriptions coupons
can i take augmentin if i\u0027m allergic to sulfa site can i take augmentin if i\u0027m allergic to sulfa
abortion photos abortion at 5 weeks
forest laboratories patient assistance what is the generic for bystolic generic bystolic
bystolic coupon 2014 generic bystolic alternative
discount coupon abortion pills over the counter surgical abortion
how to abort a baby site early abortion options
doxycycline for dogs uk doxycycline for dogs uk doxycycline for dogs uk
viagra buy viagra what is the effect of viagra cheap online viagra
concorde concordia rechtsschutz
pletal 50 pletal 50 pletal y anestesia
kamagra 100 kamagra jelly

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.