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‘A Marketer’s Guide to Real-Time Advertising’ launched

‘A Marketer’s Guide to Real-Time Advertising’ launched

Infectious Media, the intelligent online display specialist, today launches a series of bite-sized videos aimed at addressing the increasing knowledge-gap of advertisers around real-time advertising and real-time bidding (RTB).

Bringing together industry experts from companies including Sky, Google and Microsoft, the videos are featured on the company’s new You Tube channel and cover subjects from ‘What is RTB?’ and ‘The Role of Dynamic Creatives, to ‘The Future of Digital Display’. “The biggest issue we face as an industry is not technological but educational,” says Martin Kelly, co-founder and Managing Partner at Infectious Media.

“The market continues to grow at a rapid rate, but that growth will be hindered if advertisers don’t have clarity around the benefits they can expect to derive from RTB and real-time advertising. “This series of videos sets about addressing the questions we frequently encounter when talking to new clients. We hope advertisers and their agencies will find the opportunity to hear from leading industry lights of use, and that this will encourage them to engage, or even re-engage, with the use of real-time advertising within their digital display activities.”

The series consists of six videos each between 3-4 mins long with speakers from Admeld, AppNexus, Google, Microsoft, The Rubicon Project and Sky. They can be viewed at www.youtube.com/user/InfectiousMediaLtd

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