Following the recent announcement that nelly.com launched in the UK under an aggressive expansion strategy, today sees the brand exclusively partner with leading performance network Affiliate Window for its affiliate marketing activities.
nelly.com currently holds the title as the number 1 online fashion retailer in the Nordic Region with more than 10 million visits to its site every month. In September 2011 the brand expanded its sales to 20 new markets through the launch of the English version of the website which receives more than 75 million page views every month with 1.4 million unique visitors every week.
In 2011, more than 45,000 products were launched on nelly.com with up to 300 new products being introduced every day proving the value and necessity for a thorough online marketing strategy to include performance marketing activities.
The European affiliate programme managed by Affiliate Window’s sister network, zanox has seen exponential growth since launch in 2011. nelly.com has ambitious plans for the UK launch and on-going success of the brands online strategy.
Rachel Humphreys, Area Manager UK & English Speaking Markets for nelly.com says “The affiliate channel is important for nelly.com across all territories and we anticipate a strong and mutually beneficial partnership with Affiliate Window and our affiliates in the UK.”
Anjulie Truong, Client Services Manager for Affiliate Window adds: “We are thrilled to be chosen as the network of choice for nelly.com to launch their online presence in the UK. nelly.com is a strong brand in the European market and we anticipate that same exceptional uptake in the UK.
"An integral part of our Publisher Services team over the past year has been our dedicated fashion vertical specialist with focus on the development of existing blogger relationships and recruitment of strong content sites. With this expertise, alongside the knowledge and experience from our account management team we’re confident we can optimise the brand’s UK entrance and develop a strong and profitable channel for nelly.com.”
Having established a dedicated UK team of marketing, e-commerce and PR personnel, nelly.com is excited to expand brand awareness into the UK with an intense selection of events and promotional incentives which will ensure that affiliate partners are in a great position to capitalise on the opportunities provided through the performance channel, maximise exposure for the brand and identify additional revenue streams.
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