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Under Armour gears up for Performance Marketing launch

Under Armour gears up for Performance Marketing launch

Under Armour, the originator of performance sports apparel, launched an exclusive affiliate programme in the UK with leading performance marketing network, Affiliate Window.

Under Armour is renowned for its branded performance attire, footwear, and accessories and sells products worldwide worn by athletes at all levels, from youth to professional, on playing fields around the globe.

The brand is committed to driving international growth and expansion in key global markets including Europe, Asia, and the Americas. To support this plan, Under Armour’s digital strategy includes expanding ecommerce activities in the UK and growing a successful performance marketing channel worldwide.

The affiliate programme launch coincides with the brand’s current campaign, New Battles. New Armour. which highlights the performance advantages of Under Armour products. Beyond footwear and apparel, Under Armour offers a variety of accessories, including performance gloves, bags, headgear, socks, eyewear, and mouth guards, making product promotion through affiliates a highly lucrative endeavour.

Working closely with Affiliate Window’s dedicated Publisher Services team, Under Armour will aim to enlist relevant content publishers to join the programme with a focus on key categories including men’s and women’s sports ranging from American football, running, golf, rugby, basketball, studio fitness, and training.

Amy Ely, Ecommerce Acquisition Manager explains “We are thrilled to work with the UK’s leading performance marketing network and to welcome a whole new audience of affiliate partners. Affiliate Window’s global expertise and award-winning reputation will play an important role as our online business continues to expand internationally, and we look forward to building great relationships with both the network and our affiliate partners.”

Anjulie Truong, Client Services Manager at Affiliate Window says “We are delighted that Under Armour has taken the significant decision to launch their programme in the UK exclusively with Affiliate Window. As a network we are proud of our historic strength within the retail space and are excited to bring our experience from other sports and athletics brands to enhance Under Armour’s affiliate offering.

"The Under Armour brand is well known and respected globally for their dedication to provide quality sports clothing. We plan to partner best in market affiliates to resonate the same success in the UK for the brand.”

Under Armour sponsors a range of athletes including Michael Dawson, Bobby Zamora, Michael Phelps, Lindsay Vonn, Georges St-Pierre, and Tom Brady.

Next season will see Under Armour outfit Tottenham Hotspur to coincide with becoming the official kit supplier for teams including Aris FC Thessoloniki, Maccabi Tel-Aviv, and Deportivo Toluca.

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