TV App Agency announces the launch of a ‘develop once / deploy to many’ cross platform TV app Engine to enable brands, agencies and developers to create native TV apps quickly and cost effectively for deployment across multiple connected TVs.
Smart TV is a new growth opportunity for digital. A TV is the ultimate shared device for watching videos and viewing large images from the comfort of the living room, rather than hunched over a 15” laptop.
Certain types of content are best viewed on a TV and there are already several million smart TVs in the UK – globally, the market is forecast to reach 119m smart TVs by 2014. Smart TVs have internet access, allowing consumers to use their TVs as a portal for online services.These TVs allow email and web surfing, and support social networks and applications like Twitter and Netflix, making the TV more useful, and responsive to consumers' wants and needs.
As personal media is increasingly stored in the cloud, enabling consumers to stream their chosen media at their convenience becomes ever more important. Audience patterns are already changing, as people spend less time watching scheduled TV and more time watching catch-up and other non-scheduled services.
TV channels are beginning to offer shows on smart TV, and its growth is set to upset traditional broadcast business models, as the TV becomes more of a home media hub. With connection rates hovering around 60% of connected TVs sold, there are however challenges for brands. Like mobile, there is a multitude of platforms and the complexity of the market has been slowing brand adoption. In mobile, brands could be paralysed trying to prioritise iPhone, Android, Windows, Blackberry or Nokia.
Similarly in TV the challenge lies in deciding between Samsung, LG, Philips, Sharp, Opera and Google TV. TV App Agency’s new technology Engine provides a solution to this problem – the engine allows developers to create TV apps for many different TV platforms from a single source of code.
The engine is offered as a cloud-based software as a service application. The TV App Agency Engine shifts the challenge for brands from the technology to the content, providing a unique opportunity for brands to launch their own TV channel. Instead of paying rent to a TV or satellite broadcaster, you can create your own channel and launch it in the app store of a smart TV. Most importantly, as the Engine provides a cross-platform compiler, it can be done for a reasonable price while offering maximum reach across smart TV platforms.
Press contacts: Simi Dhillon, Mixing Digital: mobile 07800 890 224, firstname.lastname@example.org Davina Lines, Mixing Digital: mobile: 07976 665 094, email@example.com
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