According to the most recent affiliate census, health, sport and fitness is the most popularly promoted sector within the performance marketing channel, with 41% of affiliates promoting advertisers within the vertical.*
Additionally, the latest figures from the IMRG Capgemini e-Retail Sales Index revealed that the online health and beauty sector has seen a 29% year-on-year growth from January 2011 to January 2012 attributing the strong performance in the sector to the idea that although consumers are being more vigilant with high-ticket items, they are still willing to treat themselves to lower-priced products especially when it comes to health, beauty and personal well-being.
Global performance marketing network, buy.at has experienced a healthy increase in the number of advertisers within the health and beauty sector incorporating performance marketing into their overall online strategies. These retailers are leveraging the strengths of the affiliate channel to increase brand recognition, acquire and retain new and loyal customers, establish new business relationships with online publishers, and to generate additional revenue.
VIVOBAREFOOT, pioneers of the hugely popular barefoot movement, launched barefoot footwear with patented, ultra-thin, puncture-resistant soles in 2003. In 2012, Harvard research showed that heel-striking is 2x more injurious than forefoot striking which is a characteristic of a skilled barefoot runner. As the science continues to show the benefits of the barefoot movement and the media aims to share the knowledge, VIVOBAREFOOT continues to grow. The affiliate program is exclusively managed through buy.at with a number of proactive and engaged affiliate partners.
The oldest apothecary in America, C.O. Bigelow was established in 1838 and is renowned for its unique personal care remedies, and hard to find products from all over the world. The brand has been working in the affiliate channel with buy.at since September 2011 alongside leading performance marketing agency, AffiliateTraction.
Fitbug is your online personal health and well-being coach designed to help individuals achieve their goals by encouraging small changes and achieving great results. The unique concept uses a compact gadget, affectionately known as the ‘Bug’ that tracks calories burned and number of steps achieved. Regularly send your step data to fitbug.com and receive weekly targets and encouragement on incorporating healthy living within your day-to-day routine. The Fitbug affiliate program is exclusively managed through the buy.at network.
"The Fitbug affiliate program has become an invaluable platform in the health and well-being spheres. We have seen remarkable growth in the consumer, B2B and corporate markets. Fitbug's success just shows how encouraging small changes to your lifestyle can really make a massive difference," says Paul Landau, Chief Executive for Fitbug Limited.
NutraLuxe, the research and development skincare company recognized for creating scientifically advanced and clinically proven anti-aging skin therapies, joined the buy.at network in July 2011. The brand offers a variety of therapeutic products using 100% natural ingredients for skin, hair and body combined with revolutionary SONIC technology which has seen growing popularity across the country.
Award-winning, national e-retailer Active Forever is a veteran in the performance channel with a successful affiliate program through the buy.at network since February 2010. Offering best-in-class medical supplies, occupational health equipment, physical conditioning tools and healing devices, Active Forever is the one stop shop for individuals looking to maintain healthy lifestyles as well as for those seeking relief from injuries, pain and challenges resulting from disabilities.
“We are excited to work with a growing number of health and beauty brands due to the noticeable surge in affiliate interest in promoting this sector, coupled with the increase in consumer demand since Q4 2011,” says Alex Forsch, Head of Account Management for buy.at US. “Through our award-winning tools and technology and dedicated account management teams, we look forward to seeing these programs grow and anticipate welcoming several new retailers to the network through the remainder of 2012.”
Last week, buy.at secured the exclusive contract to launch the Slendertone program within the next few weeks.
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