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Performance marketing is trendy for online fashion retailers

Performance marketing is trendy for online fashion retailers

A research study conducted by the Interactive Media in Retail Group (IMRG) reported that the online fashion retail industry demonstrated exponential growth – an astonishing 2,000% – from 2001 to 2011. Additionally, Forrester published statistics indicating that US online retail sales grew 12.6% in 2010 to reach $176.2 billion, with the ecommerce market expected to reach $278.9 billion in 2015.

As more consumers shop online, performance marketing is becoming an increasingly attractive channel for fashion advertisers, where a broad range of online partnership opportunities exist, each providing clear and measureable results. Global affiliate network, has seen a steady increase in the number of fashion retailers integrating affiliate campaigns into their online marketing strategies, with an aim to increase brand awareness, acquire new customers, and generate additional revenue.

These include well-known global brands such as Accessorize, Lindsay Phillips, and T.M. Lewin. There are several factors that continue to drive double-digit growth for clothing retailers, including the emergence of new online shopping models such as flash sales and group-buying websites, both of which have displayed rapid growth and continue to drive consumer interest. Popular British accessories retailer, Accessorize, recently expanded into the US market with much anticipation.

Recognized by style icons and fashionistas worldwide, the trendy English brand is known as the accessories destination for the savvy and stylish consumer. T.M Lewin is another British fashion brand that successfully launched in the US market. Established in 1898, T.M. Lewin offers a range of high-quality menswear. They have a highly successful track record for online sales, currently growing 60% year on year.*

Lindsay Phillips, the innovative and fashionable creator of SwitchFlops, has been a popular advertiser since their exclusive launch with in November 2009. Lindsay’s footwear concept evolved from a school art project of ceramic flip flops to become the patented shoe with ‘infinite possibilities.’ SwitchFlops are available online and in over 300 stores across the country.

Luxury fashion e-tailer has grown to become one of the world's largest luxury shopping internet sites. With nearly 2 million unique site visitors every month, there is a wealth of opportunities for publishers to drive traffic and generate sales.

Nick Cartwright, Head of Sales for US says: “As the online fashion retail sector continues to see exponential growth, and more retailers turn to performance marketing, it becomes increasingly important for advertisers to stay ahead of the curve through the implementation of strategic campaigns and future planning. Leveraging the experience and expertise of network partners will help propel their affiliate programs and drive their online business through 2012.”

With growing numbers of fashion bloggers and style comparison sites looking for ways to monetize their sites, have ensured they provide all the necessary tools to enable these publishers to maximise their earnings. With award winning account manager Kim Salvino heading the Publisher Services team, a number of technologies designed to host effective linking methods, plus the recently introduced reduced payment thresholds, are in the perfect position to aid the continued growth of this sector.

Additional fashion retailers maximizing their online exposure through affiliate marketing programs with include Terraplana, Capulet London, Goddiva, Designers Guild (home fashion), The Hip Chick, and LN-CC.


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