StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that it was one of six companies selected out of a pool of 48 that were invited by Forrester Research, Inc., to participate in "The Forrester Wave™: Email Marketing Vendors, Q1 2012" (January 2012).
Identified by Forrester as "the single most inquired about firm" in 2011, StrongMail was the only vendor with both a hosted and installed solution that was asked to participate and earned perfect scores for customer retention, campaign performance testing and scalability.
Forrester evaluated StrongMail® Message Studio® 6.1, which was officially announced today in a separate press release.
StrongMail Achievements in "The Forrester Wave™: Email Marketing Vendors, Q1 2012"
• Selected as one of six email marketing providers best suited for enterprise marketers
• Perfect scores for customer retention, campaign performance testing and scalability
• Recognised as most inquired about vendor in 2011
• First and only installed solution to be evaluated Report Download http://www.strongmail.com/wave The six email marketing vendors invited to participate in the 2012 were selected as the "six most significant providers in the category," representing a more competitive evaluation and substantial narrowing of scope from the 15 vendors included in the 2009 Forrester Wave.
The 2012 Forrester report also welcomed StrongMail as the first and only provider offering an installed solution, validating this option for enterprises needing high levels of security, integration, scalability and performance. In its debut appearance, StrongMail ascended to a ranking of "Contender".
The report states, "We like StrongMail’s scalability and automated campaign testing. And clients do too; it has the best client retention rates we reviewed."
"With only six email marketing vendors called out as being best suited for the enterprise, smart marketers should be sure to add StrongMail to their short list to better understand why we lead the pack in customer retention and campaign performance testing – not to mention the security and scalability offered by our installed deployment option," said Sam Cece, CEO of StrongMail.
"Over the past couple of years, StrongMail has successfully evolved into a cross-channel interactive marketing solutions provider with full agency services, and we believe our inclusion in the latest Forrester Wave report validates that all our hard work is paying off."
In describing StrongMail's Contender ranking, Forrester analysts reported that "High-volume senders and firms that need complete control over their email data love this vendor for its installable platform."
By offering both a cloud-based and installed version of StrongMail Message Studio, StrongMail gives marketers the flexibility to choose the optimal deployment option for their business.
In regards to StrongMail's management team, the report states, "We give this vendor's leadership a lot of credit. In the past six years this vendor has gone from being an email appliance powering other email service providers to the single most asked about email vendor in Forrester's email marketing inquiries."
The Forrester Wave Methodology Forrester conducts primary research to develop a list of vendors that meet its criteria to be evaluated in this market. From that initial pool of vendors, Forrester then narrows its final list based on 37 criteria in three areas: current offering, strategy and market presence.
Vendors are then chosen based on:
1) product fit;
2) customer success; and
3) Forrester client demand. Vendors that have limited customer references and products that don’t fit the scope of its evaluation are eliminated from the report.
About StrongMail Systems, Inc. Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes.
Much more than a top-tier email service provider (ESP), our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom and T. Rowe Price.
Learn more at www.strongmail.com, or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail. Press Contacts: James Delves / Tom Woods Touchdown PR +44 (0) 1252 717 040 firstname.lastname@example.org
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