19th June, London, UK – The Search Works, the European leader in search marketing services for online advertisers, announces that it has won a contract to provide NET-A-PORTER.COM, the world’s premier luxury online fashion retailer, with a fully managed search engine marketing (SEM) solution.
NET-A-PORTER’s business has almost doubled in size every year since its inception in 2000 with ambitious growth plans in place for 2007/2008. As a previous winner in the Best Shop category at the British Fashion Awards, NET-A-PORTER understands the importance of a consumer-friendly, interactive and engaging website. What it hopes to achieve with The Search Works’ support is a consistent presence in search listings across all the major search engines, helping customers around the globe find the hottest looks of the season from the world’s cutting edge labels.
The Search Works will manage the SEM campaign at a granular level, working with NET-A-PORTER to recommend popular keywords to bid on, devising campaigns for new lines and altering strategy to reflect times of day and competitor activity. With The Search Works’ help, NET-A-PORTER plans to grow its campaigns on a global basis – both in terms of keywords and revenues – whilst retaining a set return on investment.
Mario Muttenthaler, Online Marketing Manager at NET-A-PORTER, comments, “Having worked with its sister company The Technology Works before, we chose to work with The Search Works as we knew we would be getting consistently excellent levels of expertise, planning and consultancy.
“We invited a number of specialist search and full service agencies to pitch, but we were particularly impressed by the retail experience and passion of The Search Works’ team and the transparency that we would be afforded through regular updates and reports. The Search Works understands what drives our business and recognizes our need for online visibility to drive traffic and sales through our website. We’re confident in their ability to grow and optimize our search engine marketing campaign as an integral part of our online and offline communications strategy.”
Sonia Bercel, New Business Director at The Search Works says, “We’re particularly pleased to have gained NET-A-PORTER as a client and we’re looking forward to working with Mario and the online marketing team to optimise their existing campaigns and launch new ventures.
“Servicing one of the world’s premier luxury e-commerce sites brings with it a unique set of challenges but we’re confident we can deliver a dynamic, ROI-focused and consumer-engaging search engine marketing campaign.”
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