Specialist tour operator, Kuoni has exclusively appointed leading performance network Affiliate Window for the launch of its affiliate programme.
Having previously worked with Commission Junction and Affiliate Future, Kuoni has consolidated its activity to focus on building relationships with publishers of all sizes and to incorporate performance marketing more heavily into its online multi-channel strategy.
As leaders in the UK long-haul tour operation market, Kuoni has over 100 years experience offering an extensive range of holidays to hundreds of exotic destinations on seven continents, and covering every holiday interest including relaxing beach getaways, tailor made escapes, weddings & honeymoons, safaris, and cruises.
The decision to migrate Kuoni’s affiliate business solely to Affiliate Window was due to the new, intuitive technology platform and robust reporting facilities available, coupled with the network’s Publisher Services team which includes a dedicated travel specialist whose focus will be on recruiting new, relevant affiliates onto the programme.
Mark Fleming, SEO & Affiliate Specialist for Kuoni says: “We have undertaken an extensive review of the Kuoni affiliate programme and investigated how we wish to take the campaign forward.
Strategically, Affiliate Window was the best fit for our commercial goals and the methodology of how we plan to achieve them. Kuoni will be working more closely with affiliates in the future and ensuring our affiliate programme falls in line with our online multi-channel approach.”
Anthony Clements, Director of Client Services for Affiliate Window adds: “We are delighted that Kuoni has chosen Affiliate Window as their exclusive affiliate network. We feel our combination of industry leading service and innovative tools will deliver incremental growth for Kuoni in 2012, while enforcing the ethical approach that is the hallmark of Affiliate Window. Kuoni's decision to exclusively work with us is another indication that the network has branched out from its traditional retail roots and become a leading force in the travel sector.”
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