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Euro RSCG London creates animated Christmas sponsorship idents

 Euro RSCG London creates animated Christmas sponsorship idents

Euro RSCG London has created a series of animated Christmas idents for Comet, the UK electrical retailer.

The executions show a cosy Christmassy home and demonstrate how Comet can help with gift ideas, delivery, a ‘click and collect’ service and mobile shopping. The idents will launch during November and until 5th January.

The sponsorship bumpers will support the Christmas entertainment theme across a huge range of channels on UK TV and C4 including Gavin and Stacey on Gold, QI on Dave plus Nigella's Christmas Kitchen, and Heston Blumenthal’s Perfect Christmas on Good Food.

Amanda Cole, Business Director at Euro RSCG London commented; “Comet has a distinctive look and feel across all of their communications. The idents reflect this brand identity by using Comet's unique bright illustrative style which can also be seen on TV, in-store, online and in press advertising. Euro RSCG London has also incorporated the distinctive music used in the current TV campaign.”

Credits: Creative Director Gerry Moira. Directed by Alex Maclean through Airside. Post by Nice Biscuits.

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