Today MSN UK unveils its new look site with greater focus on exclusive and original material, 24/7 live coverage on the biggest stories and more interaction with its audience.
The refreshed site focuses on five core channels - News, Sport, Lifestyle, Entertainment and Cars - making it easier and quicker for users to get to the information they want.
Video is also at the heart of every channel, providing a richer multi-media experience. The refresh has been driven by newly-appointed Executive Producer Pete Clifton, who is on a quest to transform the site with distinctive, premium content and a fresh new design.
Pete said: “We want to provide our audience with the news they want, whenever they want it, and on any device they choose. “We want to bring the audience closer to the people and information that matters most to them, so we are putting a real focus on exclusives, such as interviews with celebrities and politicians, and music videos and movie trailers.
“And we will also have a 24 hour newsroom which means we can respond to events in real-time and update the site around the clock.” MSN also has the bonus of being able work with Bing, Microsoft’s search engine, to identify what people are searching for, giving the editorial team invaluable insights into the topics that are trending at any given moment. Social sharing is now built into all MSN content and users can also access their Hotmail, Messenger, Facebook and Twitter accounts direct from the site.
To view the new look MSN go to www.uk.msn.com. Notes to Editors: About Microsoft Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
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