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New name and identity for ACT & Children's Hospices UK

New name and identity for ACT & Children's Hospices UK

Together for Short Lives is the new name for ACT & Children’s Hospices UK, which merged in October. Together for Short Lives provides a powerful voice for life-limited and life-threatened children and young people, their families and those who provide them with support. The charity’s vision is for all children and young people unlikely to reach adulthood and their families to have the best possible care and support in the place of their choice.

Together for Short Lives brings together, for the first time, all those involved in children’s palliative care, from the children and families themselves to the professionals and organisations who provide the full range of care and support. On 12th October ACT & Children’s Hospices UK was named as the beneficiary of this year’s X Factor charity single, which will be released at the end of November.

With an X Factor audience of several million, the single presents a transformational opportunity to raise the public profile of life-limited children, their families and the services that support them. Given the scale of the opportunity, the board recognised they should do their utmost to find a name and visual brand for the new organisation in time for the programme.

Spencer du Bois were asked to work with management, staff, trustees and members to create a new name and visual brand that’s memorable and distinctive, and captures the essence of their work. John Spencer, Spencer du Bois’ Creative Director says, ‘This was an enormous challenge. We had just three weeks in which to name and brand the merged organisation. The new name encapsulates what the charity is all about – working to support children and families to make the very most of life – and recognises that they can only do this by working together with children, young people and families and all their members and partners, with policymakers, supporters and the general public.'

‘The logo has been designed to appear as if it’s being spoken and to put the emphasis firmly on the word ‘life’, because no matter how short the lives of the children and young people, its quality is all-important. The butterfly represents fragility and transience and is a reinvention of Children’s Hospices UK’s much-loved symbol.’ Tom de Pass, Head of Communications, Together for Short Lives says,

‘We came to Spencer du Bois with a considerable challenge: to create a new identity within an incredibly tight timescale so we could maximise the unparalleled opportunity presented to us from being the X Factor charity single beneficiary. Not many agencies could achieve what they did in such a short timeframe - they really did pull out the stops and we're thrilled with the result. Our new name and compelling identity captures exactly what we do: bringing children, families and professionals together to make the most of short lives.’

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