StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced a new version of the StrongMail Influencer word-of-mouth acquisition solution that adds LinkedIn sharing support and provides brands with greater flexibility to customise the experience for their customers and track referral activities.
Since launching StrongMail Influencer in October 2009, StrongMail has been helping leading brands like Discover Financial Services, Omaha Steaks and Zecco Trading acquire new customers via an innovative referral marketing platform that facilitates and rewards sharing via email, Twitter, Facebook, LinkedIn and other social networks.
StrongMail Influencer enables brands to launch an interactive referral marketing programme from any website or email, making it easy for consumers to recommend products or services via email and social networks while providing brands with extensive reporting on multi-generational sharing activity.
This new version of StrongMail Influencer allows marketers to brand and customise nearly every aspect to ensure visual brand consistency with other consumer touchpoints, including the appearance of the sharing experience and status pages to the email notifications and reminders that are generated by sharing activity.
StrongMail Influencer reporting has also been enhanced to add email open rates to standard click and conversion data provided by the system. Using this data, marketers can identify their biggest influencers and the total reach of their programme across multi-generational sharing activity.
Key New Features and Enhancements
• Customisable User Experience – Customise the entire sharing experience to comply with your brand, from skinning the sharing tool to full HTML customisation for status pages and email templates.
• New Sharing Channel Options – Easily select what sharing channels are displayed, including new support for LinkedIn.
• Email Open Rate Tracking – View open rates of invitations alongside click and conversion data that can be segmented by a specific flow or user type.
• Enhanced Share Data Reporting and Customisation – View participation data based on the campaign promotion source and dynamically leverage that data to populate programme copy and invite emails with current sharing activity.
"StrongMail Influencer’s innovative, social-media-powered referral platform has been a valuable tool for generating new trading accounts," said Nicole Wingate, marketing manager at Zecco. "With StrongMail Influencer, we can effectively target and incentivise loyal customers to share the Zecco experience and easily increase their ability to share via email, Facebook, Twitter and other social media outlets."
A fully automated solution, StrongMail Influencer maximises conversions by providing participants with regular email updates on their progress towards reaching a milestone required to receive a reward, including how many referral recommendations have converted and those who have yet to respond. StrongMail Influencer also automates gift and reward fulfilment, while applying fraud detection technology to flag or suspend suspicious activity.
"StrongMail Influencer takes word-of-mouth marketing to the next level by supercharging it with social media sharing capabilities and maximising participation with automatic reminder and status updates," said Joerg Habermeier, senior director of product development at StrongMail.
"When it comes to brand and product recommendations, consumers trust their friends more than any other group, and StrongMail Influencer makes it possible to capitalise on this reality with an extremely powerful solution. By combining sharing ease-of-use with powerful reporting, StrongMail enables brands to easily identify and tap into the referral networks of their best customers."
Availability These new features are immediately available in StrongMail Influencer. More information can be found at: www.strongmail.com/influencer About StrongMail Systems, Inc. Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media.
From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes.
Our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom and T. Rowe Price.
Learn more at www.strongmail.com, or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail. CONTACT James Delves/Tom Woods Touchdown PR +44 (0)1252 717040 email@example.com
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