M&S will be using Efficient Frontier’s bid management platform for its UK and international search marketing campaigns.
A past client of Efficient Frontier, M&S undertook a competitive review this year, running a number of different search bid management tools alongside each other.
As a result, M&S has now decided to work with Efficient Frontier. Kamlesh Raichura, Head of Online Marketing, M&S said: “We are impressed with the quality of Efficient Frontier’s bid management platform and are really pleased to be working with it.”
Nick Morley, Vice President and General Manager Europe, Efficient Frontier, said: “It’s important to us to know we offer the best technology. We’re delighted that M&S conducted the review and that we’re once again working with such a great brand.”
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