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StrongMail powers email marketing and lifecycle marketing for NetMovies,

StrongMail powers email marketing and lifecycle marketing for NetMovies,

StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that NetMovies, the leading online video rental company in Brazil, has standardised all of its marketing, lifecycle and triggered email campaigns on StrongMail.

NetMovies is taking advantage of StrongMail On-Demand, which provides direct access to a dedicated email marketing system instead of the shared, multi-tenant systems offered by other top-tier email service providers (ESPs). Founded in 2004, NetMovies has grown to be the largest online video rental company in Brazil and one of the top providers of video-on-demand rentals and subscriptions.

Every day, NetMovies provides millions of members with access to more than 35,000 films on DVD and Blu-Ray, and email marketing serves as the primary channel for keeping members engaged with its services. NetMovies turned to StrongMail for its superior data integration and automation capabilities, which the company is leveraging to reach its customers and prospects with rich segmentation and relevant lifecycle marketing messages.

For example, NetMovies can now automatically trigger an email after a movie is streamed to solicit feedback on quality, provide a review or recommend similar movies.

"After carefully reviewing the top ESPs, StrongMail quickly rose to the top as a premium and comprehensive solution that is widely recognised for its world-class services and customer support," said Daniel Topel, CEO of NetMovies.

"With StrongMail, we are able to build mutually rewarding relationships with our customers and enrich their overall experience with highly relevant email marketing campaigns that properly reflect all their previous interactions with our services. In short, StrongMail is an invaluable tool to engage, retain and drive additional business growth, which is essentially for maintaining our leadership position in Latin America."

In addition to traditional batch and triggered email marketing capabilities, StrongMail On-Demand provides NetMovies with a drag-and-drop lifecycle marketing solution that makes it simple to create, test and optimise sophisticated multi-step programmes that are automatically triggered via tight integration with relevant business systems and customer databases.

In order to maximise the impact, NetMovies is relying on StrongMail's Agency Services for strategic guidance in the implementation and refinement of its lifecycle programmes. Improved deliverability is also being achieved with StrongMail On-Demand's high-performance email delivery engine, which is continually updated with the latest ISP filtering parameters for maximum inbox delivery.

"NetMovies has built its business on providing movie lovers with the easiest and most convenient way to watch movies at home, and now StrongMail is playing a key role in helping them take the experience to the next level with relevant communications based on their members' activities and interests," said Scott Ollivier, vice president of product, StrongMail.

"In a highly competitive industry, NetMovies is smart to focus on delivering exceptional customer service across every touch point, and with StrongMail, they've got email covered."

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