"Creative Genius" by Peter Fisk is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive
creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies.
You can download your free sampler of Creative Genius here. Or click on the video link to hear Fisk talking about the range of books in his "Genius" series.
Fisk spoke earlier this year at our MI EXPO event, delivering an inspiring session in which he talked about the 7 Habits of Marketing Innovation. You can read more about Fisk's ideas by clicking on the download button below.
Tickets are now on sale for MI EXPO 2012. Marketing innovation is what sets you apart from your competitors and gives you the edge. With an ever changing array of innovative marketing techniques and new tools emerging into the market, organisations are constantly left confused and overwhelmed.
MI EXPO will help you recognise which technology driven trends you should be adopting and which are just a marketing fad and better left ignored.
MI EXPO will showcase the innovative marketers, technology providers, and tools that will explode in 2012. The conference will bring a spotlight on the marketing innovation “must haves” to achieve success.
You can find out all about MI EXPO 2012 here.
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