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The Carphone Warehouse Group companies appoint Efficient Frontier

The Carphone Warehouse Group companies appoint Efficient Frontier

The Carphone Warehouse Group companies Best Buy, and e2save have appointed Efficient Frontier to run performance marketing campaigns, starting with a full paid search campaign.

Carphone Warehouse is already a customer of Efficient Frontier. Efficient Frontier will work with all the Carphone Warehouse Group companies on their search programmes initially, and then will assess the opportunities from DR focused display and social media acquisition campaigns.

Part of the company’s brief to Efficient Frontier is to test all new opportunities on Google and other platforms to ensure that its campaigns are as effective as possible. Efficient Frontier uses its proprietary technology, including predictive modelling and automated bid management, to optimise search campaigns for Carphone Warehouse, and will use these technologies across Best Buy, and e2save.

Gareth Jones, Head of Online Marketing: Carphone Warehouse & Best Buy UK, says: “Efficient Frontier has a track record in running successful campaigns for Carphone Warehouse. Campaigns include combining newer platforms such as mobile search and new Google innovations with more traditional search. Efficient Frontier is currently leading the business to business online activity for Carphone Warehouse.”

Sam Tyrer, Managing Director E2save &, says: “We’ve seen the results that Efficient Frontier has achieved for Carphone Warehouse and wanted to extend this across the rest of the group. Understanding issues such as customer attribution and optimising campaigns across channels is something that is increasingly important, and where Efficient Frontier excels.”

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