Award-winning performance marketing networks Affiliate Window and buy.at have joined forces with Freespee, leaders in Pay-Per-Call advertising solutions.
Freespee’s platform allows the networks to significantly improve their existing call tracking technology and fully integrate offline conversions with affiliate campaigns, creating new business opportunities for advertisers and publishers. The cross-territory partnership is exclusive to Affiliate Window and buy.at in the UK & US markets.
In many service industries, phone calls stand out as the preferred method for many consumers to connect with advertisers during the purchase process and while solutions existed, they were limited in their sophistication and flexibility.
Recent innovations in advertising technology enable Freespee to open up new opportunities for publishers to generate traffic and sales, as the use of phone numbers have proven successful across all channels both on and off line.
“We are extremely proud to become the partner of choice for the Digital Window group”, says Carl Holmquist, Founder and CEO of Freespee, based in Sweden. “This partnership also heralds our sooner-than-anticipated expansion to the U.S. market – as we are seeing very rapidly increasing demand for call monetisation solutions in Europe and beyond”.
Holmquist continues ”Our partners appreciate our uncomplicated approach to adding phone calls as another key CPA method in order to fully monetise their traffic. It’s also about giving consumers freedom of choice to call the advertiser whenever the product is too complicated to buy just online."
Paul Inman, Technical Solutions Director for Affiliate Window and buy.at adds: “Working with Freespee has been poetic. Our business models and technologies slotted together seamlessly allowing us to quickly take the offering to market. The team at Freespee have been ever present to help us prepare for launch of the service to both our UK and US client bases and we are all very excited about the potential of this new addition to our portfolio of performance based marketing tools.”
This partnership will further develop the networks’ capabilities to monetise offline conversions for clients, and enable true Cost-Per-Acquisition (CPA) pricing for inbound phone calls with advertiser CRM integration. Pay-Per-Call has seen a growing success rate across the finance, telecoms, travel, and insurance verticals where phone calls often prove most lucrative, as a large percentage of consumers prefer a personal telephone service. This solution, with its fast, flexible and simple integration process becomes increasingly more attractive for advertisers whose websites have lower conversion rates and are often overlooked by publishers.
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