Breast Cancer Campaign, the charity leading the fight against breast cancer through its pioneering research, has appointed search marketing agency Tug to drive awareness and increase donations through a targeted online campaign.
Breast Cancer Campaign funds vital breast cancer research with the greatest potential to save and improve lives and, ultimately, find a cure for breast cancer.
The charity is currently supporting 95 research projects worth over £16.4 million in 31 centres of excellence across the UK and Ireland.
Tug has been appointed to build on the charity’s current PPC grant performance. Initial strategy will focus on driving awareness towards all Breast Cancer Campaign events, increasing data capture and donations at http://www.breastcancercampaign.org.
October is Breast Cancer Awareness Month, the charity’s busiest month of the year, providing the highest level of income and traffic to its digital media platforms.
It’s also during this month that Breast Cancer Campaign’s flagship fundraising event, Wear It Pink, takes place The Google grant programme is the in-kind donation that awards free AdWords advertising to selected charitable organisations.
Ben Stirling, Tug’s Business Development Director, said: “Tug is delighted to help raise awareness of the important work being done by Breast Cancer Campaign. We will use a targeted PPC campaign to increase donations and public support. We plan to achieve substantial funding from Google through its grant programme and will be using this to accelerate awareness online.”
Dan Kay of Breast Cancer Campaign said: “We want to raise awareness of our work to a wider online audience to motivate people to BE PART OF CURE. Tug is extremely experienced in working with charities and we have been impressed with the results they have achieved in the voluntary sector.”
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