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Darren Gerry appointed managing partner at POSSIBLE

Darren Gerry appointed managing partner at POSSIBLE

Darren Gerry has today been appointed Managing Partner at POSSIBLE UK, one of the fastest growing digital agencies in Europe. Darren was formerly Managing Partner of Metia, a Director at Sapient and Client Partner at LBi.  

As well as leading the Client Services team Darren will also be responsible for building and maintaining partnerships.
Following this appointment Maggie Lonergan has been promoted to Managing Director Marketing Services.  
Justin Cooke, UK CEO of POSSIBLE and Chair of BIMA says:  “These two appointments position us strongly for our next chapter of growth. Darren brings with him unrivalled expertise.  He has 12 years in senior roles within digital agencies including LBi, Sapient and Metia and another 10 years with management consultancies KPMG and PA Consulting.”
Darren Gerry has worked with a variety of well known brands including BT, EMAP, HMV, ITN, Last.FM, London 2012, Microsoft, MSN, Orange, Vodafone and Waterstones helping them define and implement multi-channel digital transformation strategies.  
Darren enthuses: “I am thrilled to be joining Fortune Cookie at such a time of blistering growth, developing and leading a portfolio of global brands that include American Express, BP and Canon and working with Justin to scale out our reach and service offering.”
Maggie Lonergan joined POSSIBLE in November 2010. Maggie has helped to establish and grow some of the industries best known and most respected digital agencies. She was MD of Maynard Malone and headed up business and client development at Sapient Interactive, where she played an instrumental role in establishing Sapient’s digital marketing credentials and proposition. 

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