Choose speciality channel:   Choose sector channel:     Search the site

Industry Research


Web analytics crucial to companies

Web analytics crucial to companies

Companies that invest in analytics platforms with the support of senior management have greater success in executing on their corporate goals.

That’s according to a new study has which gives valuable insight into some of the key actions taken by ‘Best-In-Class’ businesses.

“Web Analytics: The Crystal Ball of Customer Behaviour?” by Aberdeen Group has found that currently 94 per cent of Best-in-Class companies have executive level sponsorship or are in the process of gaining executive support to leverage analytics as a method to measure and manage business processes across their entire organisations.

Aberdeen Research analyst, John Lovett, said “Eighty-nine percent of Best-in-Class companies currently apply or have initiated defined methods for evaluating analytics, such as established benchmarks and acceptable standards to align with their corporate goals.

 “This level of top-down support reflects a corporate culture that promotes an understanding of marketing effectiveness and a unified goal of improving the online customer experience.”

Early findings from the report show that over half of the 1300-plus senior executives surveyed, reported that analytics would be one of the top two technology investments supporting their sales and marketing efforts in 2007.

Businesses now realise that analytics hold the key to identifying customer behaviour and will use this intelligence to convert more customers and elevate the customer experience across all facets of their businesses.

Study results show that the firms enjoying Best-in-Class performance shared several common characteristics with respect to their web analytics implementation strategy.

Some 89 per cent of Best-in-Class companies currently use or plan to use analytics as a method to measure corporate goals such as compliance with sales and marketing objectives and elevating customer experience.

This majority group uses analytics data to influence decisions and impact change across multiple business units.

Some 89 per cent of Best-in-Class companies will also make analytics data available to all levels of management within their organisations through dedicated analysts or self-service methods.

Ninety-one percent of these firms will make analytics data available for export to other applications such as CRM systems, BI platforms or Excel spreadsheets.

prescription transfer coupon discount prescriptions coupons
free discount prescription cards site online viagra coupons
abortion photos abortion at 5 weeks
linzess patient assistance what is the generic for bystolic linzess patient assistance
gabapentin and hydrocodone high gabapentin and hydrocodone high
coupons prescriptions read prescription savings card
does an abortion hurt why should abortion be illegal
cialis price store discount cialis coupon generic cialis source
duphaston tablete za odgodu menstruacije duphaston
cialis manufacturer coupon 2016 cialis coupon 2015 cialis coupon card
buy abortion pill abortion pill is murder abortion pill cost
vermox tablete doziranje vermox tablete doziranje vermox sirup cijena
spontaneous abortion pill pro abortion spontaneous abortion pill
should abortion pill be legal early abortion pill free abortions
metoprolol pro medicin metoprolol pro medicin metoprololtartrat
free cialis coupon 2016 cialis online coupon
cialis coupons printable prescription coupon card cialis manufacturer coupon 2016
printable coupons for cialis cialis discount coupons cialis coupons 2015
abortion pill online side effects of abortion pill low cost abortion pill
side effects of vivitrol shot vivitrol side effects
half life naltrexone what is naltrexone used to treat naltrexone dosage forms
generic naltrexone click naltrexone for anxiety
opiate antagonist naltrexone revia for alcoholism

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.