LateRooms.com, the UK’s leading online accommodation specialists, has consolidated their UK performance marketing activity to leading affiliate network, buy.at. Both brands have benefitted from a longstanding, successful relationship - the LateRooms.com programme initially launched on the buy.at platform back in January 2005.
LateRooms.com has made the decision to appoint buy.at as their UK network based on their consistent year-on-year performance growth. The buy.at Account Management team has provided reliable assistance on sector research and market analysis which has aided this high level of growth.
The facilitation of partnerships with a top performing affiliate base has seen the programme go from strength to strength. Leanne Caines, Key Affiliate Manager for LateRooms.com says: “We are consistently impressed with the level of dedication from the buy.at team on the LateRooms.com programme. They have gained an in-depth understanding of our product offering and the core values of the brand. Moving forward, the consolidation will allow for greater breadth of promotional activity while taking advantage of stronger publisher partnerships and incentives.”
Roz Fenwick, Head of Account Management for buy.at says: “The buy.at team has enjoyed a longstanding and fruitful relationship with LateRooms.com, and has been dedicated to growing the programme over the last six years. We are excited about the further opportunities the consolidation will allow, and look forward to working with LateRooms.com on global strategic campaigns as both businesses continue to expand.”
With an average order value of £130 and an average conversion rate of 5%, the LateRooms.com affiliate scheme has great potential for future growth within the performance channel.
For press enquiries, please contact: Lisa Chaikin PR Manager – UK & US Digital Window (Affiliate Window & buy.at) e: firstname.lastname@example.org t: 020 7553 0333.
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