Live & Breathe has developed a promotional campaign for Clearasil, its first initiative for the Reckitt Benckiser UK (RB UK) -owned skincare brand since it was appointed at the end of 2010 to work across a range of its brands including Air Wick and Veet.
The initiative will run across the entire Clearasil range but will hero the ULTRA® Rapid Action range of products which are clinically proven to visibly reduce spot size and redness in just four hours.
During August and September consumers who purchase any item can bag themselves a share of the £10,000 worth of Apple vouchers Clearasil will be giving away every four hours simply by entering their receipt details at www.clearasil.co.uk. Live & Breathe has redeveloped Clearasil’s home page with details of the promotion.
The campaign will be supported with in-store POS which can be found in most multiples and high street chemists including Asda, Boots, Sainsburys, Superdrug and Tesco, with promotions also running in Morrisons and Wikinsons.
The agency has also developed a TV tag as an add-on to the current Clearasil campaign which will show details of the campaign and drive viewers to the website to enter the giveaway. Nick Gray, Live & Breathe MD comments:
“Clearasil’s ULTRA® Rapid Action range of products get to work quickly to visibly reduce spot size and redness and provide maximum confidence everyday as well as for those special occasions. This promotion has been developed to communicate the Clearasil ULTRA® Rapid Action four hour message in a way that will appeal to the brand’s target market of teenagers and young adults.”
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