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Euro RSCG London launches new TV ad for Vanish PowerPowder

Euro RSCG London launches new TV ad for Vanish PowerPowder

New ad for new Vanish carpet cleaner features Chesney Hawkes and narrated by Dave Lamb of ‘Come Dine With Me’ fame.

Euro RSCG London has created a new 30 second TV ad for Vanish PowerPowder. The ad is a retro gameshow spoof narrated by 'Come Dine With Me's Dave Lamb.

Three ordinary women have just 20 minutes to get their homes shipshape for the arrival of a special celebrity guest. The lucky winner gets a visit from 90's singer Chesney Hawkes, best known for his smash hit 'The one and only'.

Gareth Davies, Business Director at Euro RSCG London, said: ‘'We're confident theat the playful, light-hearted tone of the ad will both entertain and engage consumers, creating real talkability around the product.” The ad supports the launch of Vanish's new carpet cleaner, PowerPowder - the quick and easy way to deep clean your whole carpet.

The ad launched on Friday 8th July with a 21.50 spot in ‘Castle’ on C5 and runs for 6 months. Marketing Director at Reckitt Benckiser UK, Stefan Gaa, said: ‘This was a tricky brief to crack, but Euros have come up with a refreshing, quirky approach which stands apart from traditional advertising in this category".

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