New ad for new Vanish carpet cleaner features Chesney Hawkes and narrated by Dave Lamb of ‘Come Dine With Me’ fame.
Euro RSCG London has created a new 30 second TV ad for Vanish PowerPowder. The ad is a retro gameshow spoof narrated by 'Come Dine With Me's Dave Lamb.
Three ordinary women have just 20 minutes to get their homes shipshape for the arrival of a special celebrity guest. The lucky winner gets a visit from 90's singer Chesney Hawkes, best known for his smash hit 'The one and only'.
Gareth Davies, Business Director at Euro RSCG London, said: ‘'We're confident theat the playful, light-hearted tone of the ad will both entertain and engage consumers, creating real talkability around the product.” The ad supports the launch of Vanish's new carpet cleaner, PowerPowder - the quick and easy way to deep clean your whole carpet.
The ad launched on Friday 8th July with a 21.50 spot in ‘Castle’ on C5 and runs for 6 months. Marketing Director at Reckitt Benckiser UK, Stefan Gaa, said: ‘This was a tricky brief to crack, but Euros have come up with a refreshing, quirky approach which stands apart from traditional advertising in this category".
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