SDL announces that Macmillan Cancer Support has chosen SDL Tridion® to centralise the creation, management and delivery of all its patient information - for its multiple online and offline channels.
SDL Tridion will dramatically improve the speed and efficiency of generating dynamic, relevant content for the charity’s audiences.
SDL Tridion provides the charity’s information team with a consolidated, content control platform to enable them to create and maintain their website and over 100 different types of literature.
This ensures that the people Macmillan support, including their families, will receive high-quality, relevant and up-to-date information - irrespective of whether they are looking at their literature or website.
Anna Leibowitz, Information Development Manager at Macmillan Cancer Support said, “Our information creation, management and distribution methods were old fashioned, inefficient and time-consuming. The management of information for people affected by cancer was also unstructured and disconnected. It was a challenge to ensure consistent, current information across all of our channels. With SDL Tridion, we now possess a flexible solution that allows us to author, present, publish and update our information quickly, easily and cost effectively."
Macmillan Cancer Support will be able to quickly generate, update or re-use written content and information in easy-to-use templates - ensuring that their information is relevant, personalised and up-to-date. This will enable the charity to effectively and consistently communicate and engage with its audiences - ensuring that the tone of voice, messaging and information is always linked to the latest information.
Jan Jaap Kolleman, CEO of the SDL Web Content Management Solutions division at SDL said, “It is rewarding to see the great work done by Macmillan Cancer Support is enhanced with our multi-channel offering. It is essential to maintain clarity and consistency of information through all client touchpoints, be it the website, brochure or factsheet, to ensure that they can offer the best in cancer patient support, through high quality information.”
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.