Global digital advertising agency, LBi has developed a pure-play social media campaign to raise awareness of the new next generation high-quality digital music format mp3HD.
LBi’s social media team used social analytics to identify ten heavyweight music influencers across social media networks in the UK, USA, Germany, Spain and France.
Each ambassador has been tasked with providing their own top ten tracks of all time to contribute to Sound Souvenirs, the mp3HD top 100 music chart.
The Sound Souvenirs campaign microsite is now live with the campaign ambassadors actively engaged in inviting their followers and facebook communities to engage with the chart and vote for their favourite tracks.
The chart will reflect the popularity of a wider audience and also acts as a music time capsule, pushing the message that mp3HD future-proofs your music. Voting is open for four weeks.
Eva Keogan, head of social media at LBi said: “Everyone loves music and creating a social chart where users can vote for their favourite track using twitter or facebook means that the conversation will keep going on across various communities during the four week voting period. We have created this in-house using a blend of technical, creative and social capabilities.”
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