Heineken owned beer brand, Desperados, has appointed integrated agency, Space to redevelop its digital presence, including a new website and Facebook page.
The brand, which is a premium beer with a unique tequila flavour, best known for its association with music and festivals, is popular all over Europe and is now over 10 years old.
The new website and Facebook launch at the end of June, kicking off Desperados’ 2011 summer season of festivals and bar events across the UK with the creative concept ‘Break through’, featuring an edgy urban landscape that takes age 18+ visitors into a world of underground nightlife and live music.
This is the first major review of Desperados’ online assets for over 3 years, which aims to increase customer engagement amongst its aged 18-25 target audience and capture the energy and spirit of the brand in a compelling way.
The online initiatives further position Desperados as a brand at the forefront of live events and entertainment, focusing on enhancing customer experience by inviting visitors to take part in its extensive sponsorship programme of festivals, including Parklife in Manchester, Boardmasters in Newquay and Freeze at Battersea Power Station, together with over 90 bar events across the UK.
The site features a virtual Desperados landscape with competitions in which visitors can win VIP tickets to its festivals and aims to create its own online community with an event gallery where customers can see images from the Desperados live events. Site traffic will be driven from the new Desperados Facebook page and from an ongoing Facebook advertising campaign.
David Atkinson, managing partner of Space comments, “Desperados has immense credibility with young urban socialisers, and the new digital assets for the brand reflect this audience’s thirst for creativity, interaction and inspiration. We’re very proud to work with Desperados on this critical stage in the life-cycle of the brand. “
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