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Velti expands Mideast strategy with opening of new technology hub

Velti expands Mideast strategy with opening of new technology hub

Velti (NASDAQ: VELT), a leading global provider of mobile marketing and advertising technology, announced on June 27 the opening of a new technology and sales hub in Istanbul, Turkey.

This new development center brings the full capabilities of Velti’s mGage platform closer to the company’s rapidly expanding customer base across the Mideast, and is set to grow further its relationship with Avea, a leading operator in Turkey and business partner of Velti since 2009.

This is the first dedicated office in the Mideast for Velti, and complements European offices in London, Paris, Dusseldorf, Athens, Sofia and Moscow. Velti has been operating in Turkey since 2009 through its partnership with Gantek, one of Turkey’s leading technology and solutions providers.

By opening a dedicated support hub in the region, Velti will be better able to meet needs among regional mobile operators and brands alike to raise awareness, acquire new customers, strengthen brand loyalty, capture customer insights and drive revenues, through innovative, engaging and measurable mobile marketing and advertising programs.

Menelaos Scouloudis, Velti Chief Commercial Officer, said, “We are incredibly excited to open a technology and sales hub in Turkey, a very promising market for us. The new facility demonstrates our focus on meeting the needs of our customers around the world. Turkey is one of the leading countries in mobile marketing adoption, consistently delivering superior results for operators and brands. We are confident that our new office will support our existing customer relationships and will allow us to extend our exposure to the thriving Middle East mobile market.”

The new office began its operations at the beginning of June with plans for phased-in placement of new employees through the year. Velti marks its official entry to the Turkish market with the gold sponsorship of the first event in Turkey organized by the global Mobile Marketing Association, “Istanbul Mobile Marketing Talks,” which took place on June 28, at the Esma Sultan Mansion.

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