Following four years of a highly successful affiliate programme on the buy.at network, O2 has expanded its partnership with Digital Window through the launch of their programme with Affiliate Window.
This alliance will provide O2 with advanced reporting solutions, more frequent affiliate payments and facilitate introductions with a large breadth of publishers.
Additionally, O2’s product offerings will be separated into individual programmes, allowing easier optimisation and clearer reporting for O2 and their affiliate partners.
O2’s strategy is to harness as many new technologies as possible, specifically Affiliate Window’s proprietary platform, Darwin, which showcases detailed affiliate profiles, comprehensive user dashboards, and allows direct communication between all parties.
The migration will present new opportunities to O2’s existing affiliate base while broadening the range of publishers they work with. The client will retain their existing buy.at account management team, whose knowledge and experience in the mobile and broadband sector has proven invaluable to the success of the programme.
Sammy Elazab, Online Partnerships Manager at O2 says: “After successfully working on the buy.at platform for a number of years we felt that moving to Affiliate Window would be a great opportunity to re-launch the O2 Affiliate programme. This will allow O2 to work smarter by adding new affiliates and taking advantage of the Darwin platform along with other technologies that our affiliates will benefit from. Naturally we’re all very excited to be taking these next steps to improve and advance O2’s affiliate programme.”
Anthony Clements, Client Services Director at Digital Window adds: “We are delighted that O2 has taken the significant decision to move their programmes onto the Affiliate Window platform. It is a great endorsement of the work we have done building our new interface, and in particular we hope the addition of our Affiliate Directory will open up a new set of potential partnerships. We are confident that the additional technology and robust platform will bring continued growth and success to O2’s affiliate programme.”
Moving into Q3 2011, O2 plans to introduce new and exciting campaigns through the performance channel, further setting them apart from their competitors.
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