Discovery Communications today announced the launch of “Explore Your World”, an exciting new international licensing brand of quality, educational products for children that will cultivate curiosity, spark new ideas and instill a life-long passion for discovery.
The only real world entertainment brand for children aged 6-12 years, Explore Your World is a non-character property that shares the same values as Discovery’s flagship brand, the Discovery Channel, that will include science and spy kits, collectibles, construction, outdoor, role-play, puzzles and games, back to school, publishing, electronics and interactive.
Oregon Scientific, well known for its Electronic Learning Products, has been confirmed as the launch partner for Explore Your World. In a deal executed by Discovery Enterprises International (DEI), the international licensing and merchandise division of Discovery Communications, Oregon Scientific is developing a line of educational toys with a 21st Century technological twist. Its award winning SmartGlobe™ has already been selected as a hero product for the range that will be launched at retail in Q3 2012.
Nicolas Bonard, Senior Vice President, Discovery Enterprises International, Discovery Networks International, comments, “The launch of Explore Your World fills a gap in the market for a consumer proposition targeted at school age children who are curious about the natural world. It demonstrates our ambition to always be an innovative licensor and our commitment to harnessing the power of the Discovery brand to create compelling licensed products. Oregon Scientific is a perfect launch partner for Explore Your World.”
Sebastien Domingues, Senior Product Manager at Oregon Scientific, adds, “Learning through exploration has long been a hallmark of Oregon Scientific’s state-of-the-art educational toy line and it is a philosophy that fits perfectly with the values of the Discovery brand. We believe that there is a significant gap in the market for products that engage children whilst educating them and by encompassing 21st Century technology we’re going to prove that learning really can be fun!”
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