Luxury car manufacturer Bentley launches its first outdoor advertising campaign with its iconic New Continental GT on Ocean Outdoor’s premium Silver Screen.
The campaign, which was planned by the Birmingham agency Brilliant and bought by Kinetic, gives Bentley cut through on London’s main arterial routes, allowing proximity to London’s main Porsche, Mercedes and Audi dealerships and marketing to motorists in premium locations.
The Silver Screen is the largest site on London’s M4, reaching inbound and outbound routes to London Heathrow.
The campaign, which features the strapline “Change is good. But we‘ve opted for great.” also appears on Ocean’s Holland Park Roundabout, A40 Digi bridge, P10 Hammersmith and the West Cross route Digi banner.
Tim Bleakley, Chief Executive of Ocean Outdoor said: “Putting the Bentley silver wings on the Silver Screen allows us to capture a key audience sector as they are travelling.”
Ocean Outdoor’s first luxury car brand outdoor campaign featured the Mercedes SLS Gull Wing earlier this year.
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.