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BEcause to create Italian Brand Experience at Taste of London

BEcause to create Italian Brand Experience at Taste of London

Premium Italian bottled water brand San Pellegrino has appointed brand experience agency BEcause to recreate an authentic Italian piazza in the heart of London’s Regent’s Park at this month’s Taste of London.

BEcause has designed an intimate seating area surrounded by stone effect walls topped with cascading plants to recreate the look and feel of a lively Italian outdoor drinking experience.

Chilled bottles of San Pellegrino will be stylishly displayed in miniature water fountains, mixed in with citrus fruits to create a fresh atmosphere.

Once seated, consumers will be served complimentary bottles of San Pellegrino alongside a light selection of Italian inspired snacks.

Karen Evans, managing director at BEcause comments: “Taste of London is one of the most popular food festivals in the UK and full of brands competing for attention. By giving consumers a stylish and authentic experience we’re sure to create great stand out for San Pellegrino, and most importantly, show people the pleasure of living the Italian way!”

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