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Cruise makes waves in the world of e-fashion

Cruise makes waves in the world of e-fashion

Cruise, one of the UK’s leading independent luxury fashion retailers, has launched their new affiliate programme exclusively with Affiliate Window.

Established in Edinburgh in 1981, Cruise has grown from its first store selling cutting-edge designer menswear, to a collection of highly successful and influential designer boutiques specialising in high end fashion products for men and women.

By moving into the online space and extending this offering to affiliates and partners, Cruise is bringing this same quality and choice to all customers. Working alongside CRUISE, Digital Window is keen to facilitate and assist in the company’s plans to bring the personality and tailored brand mix from its successful physical stores to life online.

Rebecca Riches, account director comments; “We are delighted to be chosen as Cruise Fashion’s exclusive partner in the affiliate space. The programme’s designer fashion offering will provide an exciting new range of products for affiliates to promote. Their range of luxury brands will also allow us to grow the longtail with the addition of new, niche publishers.

"We will work closely with Cruise to make certain their affiliate strategy complements their strong brand and to ensure long term growth within the performance channel.”

As an authority on the latest trends and topical ranges, Cruise is the online home for iconic international designer collections, directional street-led fashion and premium denim brands. Offering expert advice and in the press products, the Cruise affiliate team is committed to bringing an exciting mix of the season’s most coveted fashions, up to the minute offers, competitions and bespoke promotions direct to key partners.

Lucinda Lamb, affiliate manager at Cruise adds, “We are delighted to introduce a highly sought after fashion range to a wider online audience and are keen to welcome affiliates to a brand new exciting programme exclusively with Digital Window.”

To get involved please contact Jeannine Martel at

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