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How to Guide


How to make a successful E-Commerce Website

How to make a successful E-Commerce Website

By JP Gordon Business Development Manager e-lick

1.  Have a bank account specific to the e-commerce site and be certain you have the correct merchant account information from your bank. The bank account is simple to set up however getting the correct merchant account information can be more complicated, so seek expert advice.
2.   Ensure that your website includes terms and conditions for selling. This is a legal requirement and usually requires a solicitor.  You will not be able to get your merchant account without providing the bank with this information.

3.  You must have 'director identification' or proof of corporate I.D. for the website.  Consumers are, quite rightly, wary to divulge card details over the Internet. Proof of Corporate I.D. is therefore vital to give the consumer the confidence to purchase.  Otherwise you run the risk of customers looking elsewhere.

4.  Employ a web developer who specialises in bespoke online stores, using a third  party  payment provider. Web designers vary, so be certain to choose a designer  who can provide you with specific e-commerce services which are  right for your business.  At e-lick we specialise in designing websites for e-commerce and have expertise in driving traffic to clients' websites, encouraging visitors to return and purchase.

5. You need to have (1) a distribution partner and (2) distribution accounts set up  with  Royal Mail or other carriers to ensure you can fulfil customer  orders quickly and securely with full traceability.

6.  Consider the internal costs with that  of  outsourcing  your  e-commerce requirements. Sometimes outsourcing stacks up favourably and provides the added benefit of staff flexibility to cope with demand.

7.  Set a realistic timescale for establishing an e-commerce business.  Certain functions require longer lead times, and these should not be underestimated.

8. Decide who will handle the administration of the e-commerce shop. Ensure they have  the  facilities to manage customer queries and returns,  and  importantly, adequate storage and insurance for your stock.

9.   Make sure the e-commerce site fits with the company branding generally.  An e-commerce site must be functional but also an extension of the company's brand identity and core values.

10.  Know your market. How will you drive traffic to the website and ensure visitors purchase and return? Have you considered Search Engine Optimisation? e-lick specialises in  all these areas, developing easy  to  use,  creative  and interactive  websites  and managing search engine optimisation where required.

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