Global strategic branding agency Siegel+Gale, today announced the appointment of Philip Davies to the newly created role of President of the EMEA region.
The hire strengthens the agency’s commitment to growth across the region, bolstering its strategic and fresh approach to solving complex brand challenges for which Siegel+Gale have become globally recognised.
Davies joins from brand consultancy Dragon Rouge, where he served as Managing Director of business brands; leading integrated agency teams to define strategic vision, positioning and communications plans for industry leading companies.
He brings to the role broad international experience that spans brand consulting, advertising and journalism. Combined with his informed perspective on branding, his experience builds on Siegel+Gale’s leadership capabilities across EMEA to serve an expanding list of clients, across sectors including financial services, telecommunications, media, pharmaceuticals and energy sectors, from offices in London, Hamburg and Dubai.
Previous to his tenure at Dragon Rouge, Davies worked at Barclays Bank as their Global Head of Identity for four years - where his strategic legacy still continues to resonate throughout the organisation. Over his career, he’s helped advance the brands of companies such as British Airways, McKinsey and Diageo.
Davies says, “I believe, as does Siegel+Gale, that simple messages enter the brain quicker and stay for longer. Whether it is the challenge that banks face in gaining consumer trust, or companies seeking creative positioning, brands that understand the value of simplicity have an enormous opportunity to strengthen their business.
"I look forward to working with the global Siegel+Gale team, who have demonstrated the ability to get to and share the heart of a story with a simplicity that is almost surgical".
“Philip Davies’ two decades of global experience and accomplishments helping clients build their brands and his alignment with Siegel+Gale’s “Simple is Smart” ethos makes him the perfect fit to lead our EMEA region,” says Howard Belk, co-president, CEO and chief creative officer of Siegel+Gale.
“His work advising industry leaders such as Renault, Rio Tinto, NetJets and TUI Travel PLC will only strengthen our global footprint and current consulting business. We are extremely proud to add Philip to our leadership team.”
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