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Interflora consolidates performance proposition

Interflora consolidates performance proposition

Interflora, the UK’s leading online florist, has closed their affiliate programme with Affilinet to establish an exclusive partnership with Affiliate Window.

Since launch in 2008, the affiliate campaign has seen significant year on year growth in both number of transactions and revenue generated. The consolidation allows all reporting and validation facilities to be centralised, with a streamlined account management process.

A highly focused strategy has been devised to develop relationships with publishers, including content and voucher code sites. As leaders in the online floral sector, Interflora will continue to utilise the bespoke tools and technology available to them to build upon their existing success.

Anthony Clements, Client Services Director at Affiliate Window says: “Interflora operates a market-leading affiliate programme within their sector and Affiliate Window is delighted to have secured them as an exclusive partner. Their progressive approach continues to bring new and exciting opportunities including the optimisation of their product feed, which allows Affiliate Window to target a larger group of content based affiliates and strengthen the 'long-tail' of the programme.

"More efficient account management and reporting processes will hopefully see the Interflora programme continue to flourish."

Following a Gold award in 2010, Interflora is planning to wow the crowds at RHS Chelsea Flower Show once again this year with a stunning floral design exhibit created by one of their award-winning florists, David Denyer.

For more information about Interflora and the Chelsea flower show, visit Interflora at the RHS Chelsea Flower Show. For press enquiries, please contact: Lisa Chaikin PR Manager, Affiliate Window e: t: 020 7553 0333

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