Tuesday night saw the 5th annual A4U Awards at Grosvenor House Hotel, where 700 advertisers, publishers, networks and agencies gathered together for the most glamorous event in the performance marketing calendar.
The black tie affair consisted of fine dining, networking and entertainment, with TV celebrity and comedian Rufus Hound adding his own distinct style in the role of host. Combined with live music and plenty of dancing, the evening was the most memorable A4U Awards ceremony to date.
With more than double the number of award submissions than last year, the judging panel, which included industry experts from Econversions and Yahoo! certainly had their work cut out for them. Matthew Wood, awards founder and judge, said “with a 75% increase in entrants competition was fierce but it was not just about volume however, the quality surpassed anything we've seen before and was an absolute pleasure to judge”, providing a testament to the value and innovation within the performance channel.
Several advertisers from Affiliate Window and buy.at were honoured, including Expedia for Advertiser Innovation, Best Buy for Best New Entrant to Affiliate Marketing and BT for Best Managed Affiliate Programme. The wins continued with vertical specific accolades; RAC for Best Finance Advertiser, Red Letter Days for Best Retail Advertiser, and Sky for the highly competitive Best Technology & Telecoms Advertiser award.
The highly coveted Publishers Choice of Network was awarded to the Affiliate Window team for the fifth year running, alongside their 4th Affiliate Network Innovation Award – this year for Darwin Marketplace. Network Achievement Awards were introduced for the first time, and AW’s dedicated Technical Support and Product Development team were recognised for their market-leading customer service and development of an unrivalled user interface with the accolade of Best Affiliate Network Technical Team.
Mark Walters, Managing Director for Affiliate Window comments: “The A4U awards epitomise the dedication, experience, and support that clients have come to expect from their network and agencies. Digital Window is thrilled to work with so many award-winning advertisers and publishers and relishes the opportunities for continued success throughout 2011. Congratulations to all the winners for a fantastic display of exceptional performance marketing.”
For press enquiries, please contact: Lisa Chaikin PR Manager, Affiliate Window & buy.at e: firstname.lastname@example.org t: 020 7553 0333
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