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Bonmarché Dress for success with appointment of digital agencies

Bonmarché Dress for success with appointment of digital agencies

Bonmarché, part of The Peacock Group, has partnered with performance marketing network Affiliate Window and affiliate management specialists R.O.EYE, for the exclusive launch of their programme.

This collaboration will enhance their reach within the performance marketing channel, particularly in the retail sector as both agencies collaborate to recruit new publishers and build relationships with all types of affiliates.

The programme strategy will focus on Increasing brand awareness within the women’s fashion vertical and expanding Bonmarché’s online reach to target new customers. In an effort to appeal to a broad range of publishers and keep partners up-to-date, Bonmarché offers frequent promotional opportunities including bespoke and exclusive voucher codes, seasonal sales and incentives, in conjunction with a regularly updated product feed.

With over 380 stores nationwide and an increasing high street presence, the Bonmarché affiliate programme will aim to more heavily promote the exclusive premium collection designed by Royal Couturier, David Emanuel, consisting of chic and stylish womenswear at affordable prices.

Nicky Iapino, Managing Director at R.O.EYE says: “As an established brand on the high street, Bonmarché already has a loyal customer base. The joint expertise of Affiliate Window and R.O.EYE is a heady combination, and together will not only achieve greater online awareness for the brand, but also drive significant incremental sales value"

"The Bonmarché retail website is relatively new to the market place but has seen phenomenal growth over the last year. We have a great loyal customer base in the UK, and knew that to continue that growth that we would need to raise awareness online to both our current high street customers and potential new customers alike." said Richard Hartley, Ecommerce Manager at Bonmarché.

"We also knew that getting the right affiliate partnerships was key and both R.O.Eye and Affiliate Window have the proven track records within the fashion retail market to help us deliver this. We have had great support from Sarah Mackness and the team at R.O.Eye and we are looking forward to working together as we grow."

Anthony Clements, Director of Client Services at Affiliate Window adds: “Winning Bonmarché brings another leading fashion brand exclusively to the Affiliate Window network and builds upon our significant track record in this sector. It is fantastic to be working alongside R.O.EYE on this programme, as they are an agency with a great deal of affiliate marketing expertise and experience. We look forward to working together recruiting new and niche publishers for the brand and continuing our long tradition of success in the retail sector.”

The programme offers a competitive 6% commission on all affiliate sales and in an effort to acquire new customers, the brand is offering a 20% code for first orders. For press enquiries, please contact: Lisa Chaikin PR Manager, Affiliate Window & e: t: 020 7553 0333

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