According to new European, research British travellers spend more money on holidays, holiday more often, use the Internet more for booking their next holiday and are increasingly worried about terrorism whilst on their travels.Some 39 per cent of British travellers declared the threat of terrorist attacks would have an impact on their holiday period while just 25 per cent said a threat of a natural disaster would impact their choice of destination against a survey average of 27 per cent.
Current world events are having an impact on where Europeans go on holiday. Overall, 39 per cent said the risk of a terrorist attack plays a vital role in their holiday choice and similarly health risks (55 pre cent).Austria, Spain and the UK list avoiding a terrorist attack as a main factor when choosing a holiday destination, compared with France and Italy who list budget as being their most important consideration.
The British, who list climate as another main factor in their travelling plans, spend £1,744 on their average holiday, more than any other country. This compares with Germany (£1,370), Italy (£1,373), France (£1,357) and Spain (£1,292).
However, this 2007 budget is less than last year. The 2006 average UK budget was (£1,892).
The British are more inclined to travel abroad on holiday than other nationalities. Some 47 per cent of Europeans will stay in their own country.
This is notably the case for the Italians (66 per cent), the French (64 per cent) and the Spanish (59 per cent).
In addition, the British will go on more holidays per year than their European counterparts with 47 per cent saying they intend to travel more than once in 2007, this compares to a European average of just 23 per cent.According to the research the Internet has become one of the favoured methods to book their next holiday with 39 per cent (up 4 per cent) of Europeans using it for this purpose.
Some 51 per cent of British travellers use the Internet to book holidays, with all countries showing a marked increase in Internet usage for this purpose.Europ Assistance’s (EA) surveyed of 3,500 European travellers about their European holiday trends.
Managing Director of Europ Assistance UK and Ireland, Charles Walckenaer, said, “The survey reinforces the British public’s love of holidaying and how they not only have the highest budget for holidaying but they also travel more than their European neighbours.
“It goes without saying that the Internet now plays an integral part in the process of researching and booking a holiday, but what is interesting is the impact that issues such as terrorism and health risks are having on holidays.He added, “European travellers are very resilient, but it’s obvious they have these issues on their minds and safety is now much more of a consideration for countries like England and Spain than ever before.”
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