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Case Studies


How OMD UK created a Carlsberg 'experience' through AR

How OMD UK created a Carlsberg 'experience' through AR

If you missed out on the UTalkMarketing MI Expo which took place on April 7 2011, fear not, you can download the highlights including Alex Newman's (Head Of Mobile at OMD UK) presentation on on the Carlsberg AR App they created.

You can also sample the best bits in the highlights video on the events website: and secure your 2012 ticket today.

OMD UK was challenged with the task of raising awareness and driving engagement with 3D promotion whilst using technology that would deliver a ‘talked about’ Carlsberg experience.

They decided to turn a 3D give-away into a game using an innovative technology - an AR experience triggered by marker printed on packaging. The app had some impressive results including:

  • 82,372 user sessions
  • 44% played 3+ minutes per session
  • 15% played 10+ minutes per session
  • Overall consumers spent 15.3m seconds playing the game which works out as 4,253 hours
  • Cost of £0.0046 per second spent of engagement

To download the full case study, click on the link below.

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