If you missed out on the UTalkMarketing MI Expo which took place on April 7 2011, fear not, you can download the highlights including innovation expert Peter Fisk's presentation on "The 7 Habits of Marketing Innovation... Inspired by Leonardo da Vinci".
You can also sample the best bits in the highlights video on the events website: www.marketinginnovationexpo.com and secure your 2012 ticket today.
It may sound far-fetched, but the work of Leonardo Da Vinci could have a significant impact on the future success of your marketing innovation strategy.
The man most famous for his paintings was a pioneer in so many other areas too – from biology to sculpture to art and engineering. How did he become such a master of innovation? Da Vinci was constantly observing the world around him and adjusting his point of view. He was fascinated by why people behave in the way that they do and how they are influenced by others and their surroundings. He would apply his knowledge in one area – say science – and use it to make better judgements in his art work. He had an insatiable appetite for better answers and for new possibilities.
So what can marketers learn about cutting edge innovation from a man who died nearly 500 years ago? Peter Fisk, a strategy and innovation expert has studied Da Vinci’s forward thinking approach to all that he did and presented his findings at the UTalkMarketing Marketing Innovation Expo.
To read his presentation in full, download it below. You can also check out our interview with him on what Da Vinci can teach us about marketing innovation.
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