Did you know that 66% of purchases commenced online are abandoned, and that these customer details are then often lost to the retailer forever? This is according to David Brown of VE Interactive, which specialises in capturing the data of consumers who abandon their purchases.
VE Interactive recently won the award for most innovative business at the UTalkMarketing Innovation in Marketing Awards.
Ciaran Rogers of The Digital Marketing Podcast caught up with Brown at the awards to talk about about their interesting solution to shopping cart abandonment, which is now being used by the likes of WH Smith and the Ministry of Sound.
You can listen to the podcast here.
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