Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Natmag launches first ever mobile sites in partnership with MIG

Natmag launches first ever mobile sites in partnership with MIG

The National Magazine Company (NatMag) and integrated mobile and digital technology business Mobile Interactive Group (MIG) today announces a partnership which sees the design, development and build of the publisher’s first ever mobile internet sites for Company and Men’s Health, with more brands to follow.

In addition, Natmag will be working with MIG’s mobile advertising agency 4th Screen Advertising to monetise content through the delivery of highly targeted ‘rich media’ mobile advertising.

All mobile advertising will be powered by 4th Screen Advertising ad serving platform, Mpression. Driving brand engagement, encouraging interaction and data collection is key to the new mobile internet sites for both Company and Men’s Health.

Users will be able to enter competitions; sign up for newsletters; order subscriptions with ‘click to call’ payment functionality and access content for free on sites optimised for smartphone, feature and traditional mobile handsets.

The Company mobile internet site launched earlier this month and the site for Men’s Health is expected to launch in early May. Other brands in NatMag’s extensive portfolio of magazines and websites will follow over the coming months.

Company is renowned for keeping young women up to date, on trend & in the know across a number of platforms including the recently re-invigorated Company magazine, which has a circulation of more than 200,000, the popular website and the biannual fashion essential Company High Street Edit.

The website brings readers the best of the high street, beauty tips & tricks as well as the best online advice for young women. It also has great high street competitions, games, behind the scenes at Company HQ and a loyal community.

Men’s Health is the UK’s bestselling title in the men’s market with a monthly circulation of 245,923. Famed for its iconic black and white cover the magazine provides British men with expert advice to help improve their standard of living in today’s contemporary culture. Men’s Health and keeps its readers up-to-date with the very latest fitness, health, financial, cultural, style and grooming news to name a few.

Sharon Douglas, Group Circulation and Marketing Director, the National Magazine Company says, “Following a significant increase in traffic numbers to our websites via mobile devices, we identified a need to develop our internet sites so that they were not only optimised for mobile, but that our customers were getting the best service and experience possible.

"We are delighted to be partnering with Mobile Interactive Group (MIG) on this project, which is part of NatMag’s overall business plan to develop branded content across multiple platforms.”

Rob Weisz, Commercial Director, Mobile Interactive Group commented “Over the past few months we’ve been helping Natmag with its mobile strategy, optimising its core offering for mobile, which encompasses the design, development and build of mobile internet sites and apps. It is important that mobile dovetails into and compliments their existing digital strategy. The new sites for Company and Men’s Health take content feeds directly from Natmag CMS ensuring an up to date, engaging customer experience, specifically designed for mobile.”

Tina Taylor, Commercial Director, 4th Screen Advertising commented, “It’s great to be working with the teams at Natmag to sell premium mobile advertising across a mix of titles, tailored specifically to cater for both male and female audiences. The Natmag portfolio offers consumers a broad range of lifestyle sites, all of which have the capability to support targeted, rich media mobile advertising that engages readers, whilst also providing a great environment that encourages new advertisers into the mobile space.”

coupon prescription click printable coupons for viagra
order abortion pill online abortion pill misoprostol abortion
discount coupon types of abortion procedures surgical abortion
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
is there a generic for bystolic bystolic generic bystolic coupon
coupon cialis open free prescription drug cards
concorde concordia versicherung concordia rechtsschutz
sildenafil teva link sildenafil 1a farma 100 mg
yasmine yasmin senel
ventolin brez recepta ventolin navodila
neurontin alkohol neurontin neurontin cena
viagra recenze viagra recenze viagra prodej
abortion pill articles abortion pill alternatives
abortion pill online first trimester abortion pill low cost abortion pill
naltrexone uk what is naltrexone hydrochloride used for
methsuximide click naloxone challenge
vivitrol canada site vivitrol shot side effects

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.