The National Magazine Company (NatMag) and integrated mobile and digital technology business Mobile Interactive Group (MIG) today announces a partnership which sees the design, development and build of the publisher’s first ever mobile internet sites for Company and Men’s Health, with more brands to follow.
In addition, Natmag will be working with MIG’s mobile advertising agency 4th Screen Advertising to monetise content through the delivery of highly targeted ‘rich media’ mobile advertising.
All mobile advertising will be powered by 4th Screen Advertising ad serving platform, Mpression. Driving brand engagement, encouraging interaction and data collection is key to the new mobile internet sites for both Company and Men’s Health.
Users will be able to enter competitions; sign up for newsletters; order subscriptions with ‘click to call’ payment functionality and access content for free on sites optimised for smartphone, feature and traditional mobile handsets.
The Company mobile internet site launched earlier this month and the site for Men’s Health is expected to launch in early May. Other brands in NatMag’s extensive portfolio of magazines and websites will follow over the coming months.
Company is renowned for keeping young women up to date, on trend & in the know across a number of platforms including the recently re-invigorated Company magazine, which has a circulation of more than 200,000, the popular website www.company.co.uk and the biannual fashion essential Company High Street Edit.
The website brings readers the best of the high street, beauty tips & tricks as well as the best online advice for young women. It also has great high street competitions, games, behind the scenes at Company HQ and a loyal community.
Men’s Health is the UK’s bestselling title in the men’s market with a monthly circulation of 245,923. Famed for its iconic black and white cover the magazine provides British men with expert advice to help improve their standard of living in today’s contemporary culture. Men’s Health and www.menshealth.co.uk keeps its readers up-to-date with the very latest fitness, health, financial, cultural, style and grooming news to name a few.
Sharon Douglas, Group Circulation and Marketing Director, the National Magazine Company says, “Following a significant increase in traffic numbers to our websites via mobile devices, we identified a need to develop our internet sites so that they were not only optimised for mobile, but that our customers were getting the best service and experience possible.
"We are delighted to be partnering with Mobile Interactive Group (MIG) on this project, which is part of NatMag’s overall business plan to develop branded content across multiple platforms.”
Rob Weisz, Commercial Director, Mobile Interactive Group commented “Over the past few months we’ve been helping Natmag with its mobile strategy, optimising its core offering for mobile, which encompasses the design, development and build of mobile internet sites and apps. It is important that mobile dovetails into and compliments their existing digital strategy. The new sites for Company and Men’s Health take content feeds directly from Natmag CMS ensuring an up to date, engaging customer experience, specifically designed for mobile.”
Tina Taylor, Commercial Director, 4th Screen Advertising commented, “It’s great to be working with the teams at Natmag to sell premium mobile advertising across a mix of titles, tailored specifically to cater for both male and female audiences. The Natmag portfolio offers consumers a broad range of lifestyle sites, all of which have the capability to support targeted, rich media mobile advertising that engages readers, whilst also providing a great environment that encourages new advertisers into the mobile space.”
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