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Seven creates world's first Gyroscope magazine cover

Seven creates world's first Gyroscope magazine cover

Issue 5 of Project, out today, sees the launch of the world’s first ever gyroscope iPad magazine cover.

The leading iPad magazine, a joint venture by Virgin Digital Publishing and Seven, utilises iPad 2’s brand new gyroscope feature to give Project magazine readers an even more entertaining, interactive experience. Project’s Issue 5 ‘Summer Movie Blowout!’ gyroscope cover features characters from 2011’s best movies – including Thor, Senna, X-Men and The Hangover Part II.

‘Unlike traditional IOS apps, we regularly deliver new interactive content and functionality using the latest HTML5 technology and our cover this month uses the latest iPad 2 gyro hardware to control HTML5 canvas objects. The result is a magazine front-cover packed full of the latest movie characters that readers can explore by moving their iPad around them. Anyone visiting Project HQ this month would have seen the team spinning around and shaking their shiny new iPad 2s in the air to get the orientation just right.’

Marc Langsman, Project’s Head of Development Always striving to push the boundaries of digital publishing, it’s no surprise that Project is regularly featured as one of the App Store’s What’s Hot apps. Top of iMonitor’s Best Publication Apps evaluation Launched just last year and only five issues old, Project magazine has already scored a 14/15 rating and is in the top 1% of apps in iMonitor’s Best Publication Apps evaluation, on a par with major publications the Sunday Times and USA TODAY.

The McPheters & Company’s iMonitor™ service provides a detailed evaluation and global tracking of 1,600+ media-related iPad apps from more than 50 countries. The list represents the best of breed, featuring apps that score in the top 2% of all apps that have been evaluated by iMonitor in the past year.* Progressive downloads Project’s new progressive download feature in the latest update resolves this – enabling readers to start reading the issue while it is still downloading.

Generation i Experts in digital and iPad publishing, Seven, the creators of Project, recently released details of the ‘Generation i’ survey which measures user behaviour on the iPad. Conducted by YouGov, the survey reached a total of 1,007 UK iPad owners, making it one of the first detailed surveys of UK iPad owners’ content usage.** Key findings from the survey, suggest that more than half (51%) of iPad owners who had read magazines both in print and in interactive format on the iPad, preferred the experience on Apple's multimedia device. The results also suggest that iPad owners are turning their backs on personal computers, as the iPad becomes the go-to gadget for entertainment.

The survey highlights the speed at which the iPad has become a mainstream device for media consumption. In fact, more than 87% of owners use it every day of the week, 26% for half an hour to an hour per day, 32% for 1-2 hours per day, and 24% for more than 2 hours a day.

Results also show that advertising on iPad is seen in a more positive light than magazine advertising. 36% of iPad owners who have read magazines in print and in interactive format on the iPad agree that ‘the iPad is the best way for companies to advertise to people like them’, (24% disagree). 42% say they are more likely to pay attention to interactive magazine advertising on the iPad than advertising in magazines and newspapers, (31% disagree). Issue 5 of Project is available in the App Store today.

AJR
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