Some of the UKs biggest websites have apparently unfairly fallen in search rankings, as a result of Google’s war on 'content farms' - websites filled with low quality content.
Top UK websites including About.com and eHow.com have seen their search rankings fall as the result of Google’s ‘Panda’ update. The update is intended to demote spam-filled sites in its search results, but it appears that some more legitimate sites have been rounded up at the same time.
Despite research company comScore listing both of the afore mentioned sites in its top 25 UK websites, both have suffered at the hands of Panda, which hit US sites in February and was rolled out to the rest of the English-speaking world this week.
According to research by SEO company Search Metrics, About.com lost nearly 30% of its visibility in Google search results, while eHow.com suffered a 53% setback.
Overall, price comparison sites have been hit the hardest – such as Microsoft-owned Ciao, which suffered a 94% drop in visibility.
“Some sites that shouldn't have been affected have been,” said Yousaf Sekander, head of search and social marketing at SEO company Elevate Local said to website PC Pro. “Any site that has a lot of advertising and links away from the site and doesn't have clear original content could be affected.”
The Panda algorithm update is intended to bury content farms that offer lower quality content on their platforms.
You can read more about what Google's Panda update could mean for you in our feature, here.
For SEO training and search marketing advice, contact the experts at The Knowledge Engineers.
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