idea transforms speedboat company idents
actionidea, the end-to-end design and brand communication agency, has refreshed the corporate ID and communications material of a leading hi-speed boat rental company. Formerly known as Rib Charter, the company rents rigid inflatable boats to individuals and companies for activity days or entertainment purposes.
Rib Charter has now been re-branded ‘Activ Power and Sail’ through:
- a new logo (see picture)
- new brand language
- new stationary
- a new positioning statement
Christopher Nicholas, Account Manager at idea, said, “Our overall objective was to modernise the brand by emphasising that Activ Power and Sail not only rents high powered boats but provides a vigorous sailing experience to users.”
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