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Emailvision announces new technology alliances

Emailvision announces new technology alliances

Emailvision today announced several strategic alliances to increase the interoperability of email and social marketing with CRM, ecommerce, web analytics and other complementary online marketing tools.

Designed to help marketers fully analyze, integrate and optimize every interactive campaign for maximum return on investment, Emailvision has created strategic alliances with leading CRM providers, Microsoft Dynamics, and SugarCRM; leading ecommerce platform providers Magento and Digital River; leading web analytics providers Adobe Omniture, Webtrends, Coremetrics, AT Internet, and comScore; and best-of-breed marketing software providers SmartFOCUS, Bazaarvoice and Criteo.

“We are creating strategic alliances to provide our clients with a full range of complementary technology integrations. The interoperability of Campaign Commander with other best of breed marketing applications enables organizations to connect customer data and continuously increase the effectiveness of their online relationship marketing programs,” said Jacques Prothon, Director of Strategic Alliances at Emailvision.

According to a February 2011 independent report by Forrester Research Inc. entitled: “Revisiting the Online Marketing Suite”, “A common response by marketers to the complexity of interactive marketing is the tendency to run campaigns in isolation from one another, defining relationships by the channel rather than the customer… Organizations must proactively invest in integrating multichannel analytics, content management, and campaign execution to sidestep the inevitable long-term impact of siloed approaches on the customer experience and marketing ROI.”

Nick Heys, CEO of Emailvision, said, “These technology partnerships will bring our clients integrated views of their customer data, tighter processes between complimentary technologies, and improved relevance in their online marketing campaigns. This creates a multiplier effect on the success of email and social relationship marketing campaigns.”

Enrico Verhulst, Vice President of Partnerships at comScore, a global leader in digital marketing intelligence, said, “comScore partners with best-in-class providers bringing customers significantly higher returns on their online activities. The open API with Emailvision allows advanced email marketing campaign management and provides key indicators for improved conversion rates.” “Emailvision is definitely the most technology friendly vendor for integrating email, mobile and social campaign management features into the marketing suite. Thanks to the open Emailvision API set and numerous out-of-the box integrations with complementary technology vendors, we were up and running within days.”

Says Jean-Philippe Congnet, Marketing Director of premium European online retailer, Emailvision’s flagship product line, Campaign Commander provides secure, open, and powerful APIs that enable a number of out-of-the-box integrations with CRM, ERP, SFA, web analytics, or other in-house applications. Campaign Commander acts as a key data source for these applications with critical metrics on subscribers, followers and campaign performance.

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